Every good lead is inbound. By which we mean your prospect reciprocates your targeting and content marketing efforts by starting their journey towards your brand. How you design your website, and your content across 3rd party sites significantly impacts how your buyers find you via social and search. To understand how this works across your funnel, let’s talk to an expert in search marketing and website optimization. Join us for this fast-paced Q&A with Andy Crestodina, Co-Founder and CMO of Orbit Media Solutions.

Andy Crestodina is the co-founder and CMO of Orbit Media Solutions, an award-winning web design and optimization company in Chicago. He’s a top-rated speaker and author who loves translating his decades of digital marketing experience into marketing advice that anyone can understand. Andy’s written hundreds of articles for many of the top sites in the industry. He also writes Orbit’s beloved, bi-weekly marketing newsletter. Favorite topics include email marketing, search optimization, social media, analytics and content strategy.