Event attendees represent some of your best sales prospects. But event attendance has changed and decision-makers are incredibly busy. How do you attract the right audience to your event? And how do you convert event registrants to attendees? Join event marketing expert, Ghazwan Almoazen, as he explains the various channels his team uses to attract attendees to DocuSign’s rich portfolio of business events. As Director of Global Events Demand Generation and Communications, Ghazwan relies on data-driven strategies and marketing automation to drive DocuSign’s event growth goals.
As the Director of Global Events Demand Generation and Communications at DocuSign, Ghazwan Almoazen creates impactful and engaging experiences for DocuSign’s customers and prospects. With over 12 years of experience in the events industry, he has a passion for delivering exceptional results that drive business growth and align with the company’s strategic goals. Specifically, Ghazwan leverages data-driven strategies, marketing automation tools, and cross-functional collaboration to deliver seamless event marketing programs.
