Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.

Join two of Lead2Pipeline's customers for this in-depth case study session at B2BMX 2024, where they'll explain how their teams accelerated pipeline by 2X or more!

Most ABM teams are focused on 1:Few or 1:Many approaches that offer greater personalization than broad “spray and pray” campaigns. But if you’re targeting strategic accounts and larger deal sizes you need to consider 1:1 ABM, which goes beyond your content, campaigns, and sales enablement efforts. Join Kristina Jaramillo, Founding Partner at Personal ABM as she explains how their clients are winning strategic accounts by adopting 1:1 ABM.

Dennis Shiao, founder of Attention Retention. Whether you're targeting midsize companies or the world's largest tech brands, Dennis covers best practices for each stage of the funnel and Account Based Marketing (ABM). Don't miss these practical insights from a content marketing expert and regular contributor for CMSWire and the Content Marketing Institute.

In this fast-paced discussion, learn how to optimize your content marketing for demand generation with Top-performing sales reps use social media to attract, nurture, and win enterprise deals. How exactly does this happen? What can marketers do to assist their sales colleagues? ‍Steve Watt specializes in social selling. Building strong relationships with content, insights, and conversations that build trust and engagement with B2B buyers. Join Steve to learn why social selling has been largely misunderstood for enterprise customers, and what your team can do differently to win deals.