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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
Are your sales reps the only ones who can provide 1-to-1 attention for your prospects? Then your ABM pipeline is going to struggle. Because strategic accounts aren’t won by being big, bold, and beautiful. They’re won by genuinely caring in small, personal, and thoughtful ways. Join global marketing thought leader Amber Bogie for this live Q&A on a topic near and dear to her heart as the Director of Global Demand Generation at Reachdesk. Let’s get personal!
HR buyers have had a really stressful few years. From managing the shift to Work From Home, to managing layoffs and key strategic hires, they’ve been working overtime. Amid this chaos you’ve got to stand out from the noise, identify their specific pain points, learn about their company, build trust, and set forth a clear plan of success. And you’ve got to do this on their timeline. How can HR tech marketers enable this long, arduous courtship for their sales teams? Let’s ask HR tech thought leader and host of the Cascading Leadership podcast, Dr. Jim Kanichirayil.
Every company needs protection, especially online. But certain industries have special security needs. Creating unique opportunities for cybersecurity leaders, like Palo Alto Networks, to win key market share. Join Alex Yakubov, Portfolio Marketing Director for the Americas at Palo Alto Networks, as she explains how her demand gen programs align with the industry-specific needs of her customers. Alex’s team optimizes performance across all channels to win and retain key customers in healthcare, financial services, manufacturing, and retail.
As an Account Based Marketer, you’re constantly balancing key customer and prospect engagements with exponential growth strategies. And it’s exhausting! Knowing how your Growth ABM framework differs from your Enterprise ABM framework can help you manage, measure, and prioritize the right activities. So you and your team can get better results in each of these areas. Davis Potter runs Global ABM Marketing at Telesign. Join him as he shares his expert insights on Enterprise ABM and Growth ABM frameworks. Let his practical, actionable answers help your team get better results with limited resources.
Join Dan Cafiero at Seagate Technology as he explains how his team uses account based marketing with personalization and data to win key target accounts. Which channels work well? How many buyers are involved? How long does each deal take? Dive deep with Dan to learn how Seagate is accelerating pipeline with its most strategic accounts.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
