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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Discover cutting-edge strategies in cybersecurity marketing with 30+ expert speakers and hands-on workshops. Network with professionals and stay ahead in this dynamic field. Elevate your marketing approach to meet the industry's evolving challenges.
Join 70+ sessions covering ABM, demand generation, sales enablement, and more, led by top industry leaders. Connect with fellow B2B marketers and gain actionable insights to refine your strategies. Take your marketing to the next level with exclusive networking opportunities.
Access 50+ interactive sessions offering growth-driving strategies and expert guidance. Align sales, marketing, and product teams to adapt to shifting buyer dynamics. Network with industry leaders to advance your B2B initiatives.
Join two of Lead2Pipeline's customers for this in-depth case study session at B2BMX 2024, where they'll explain how their teams accelerated pipeline by 2X or more!
Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
For leading technology companies, content syndication can account for more than 25% of their marketing contributed pipeline. Yet many marketers are simply repeating campaigns, and often only at the Top of the Funnel. Reaching your buyers where they are, when they’re ready, with the right message is an art and a science. Let’s learn how an expert delivers strong results with content. Join TaCara DeTevis for this live Q&A where she’ll answer your questions on content syndication and how it can help you accelerate your demand generation efforts.
Every good lead is inbound. By which we mean your prospect reciprocates your targeting and content marketing efforts by starting their journey towards your brand. How you design your website, and your content across 3rd party sites significantly impacts how your buyers find you via social and search. To understand how this works across your funnel, let’s talk to an expert in search marketing and website optimization. Join us for this fast-paced Q&A with Andy Crestodina, Co-Founder and CMO of Orbit Media Solutions.
Why do some leads convert into sales meetings while others don’t? Is it the quality of your data? Is it the script your BDR team is using? Or is it something else? Let’s ask Ryan O’Hara. A highly successful marketer whose job is now solely focused on setting up sales meetings. Let’s examine which leads stand out, and which fall short, and what makes them so different.
Everyone loves video. It’s the go to format for brand advertising and narrative storytelling. But how do social media videos differ from explainer videos? And which drives more impact for your funnel? Join video marketing expert Jesy Herron, VP of Client Partnerships at RESLV, as she explains how 5 different types of videos help create, convert, and nurture pipeline for B2B brands.
Are your sales reps the only ones who can provide 1-to-1 attention for your prospects? Then your ABM pipeline is going to struggle. Because strategic accounts aren’t won by being big, bold, and beautiful. They’re won by genuinely caring in small, personal, and thoughtful ways. Join global marketing thought leader Amber Bogie for this live Q&A on a topic near and dear to her heart as the Director of Global Demand Generation at Reachdesk. Let’s get personal!
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
