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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
As B2B marketers, are we too focused on lead capture and the Top of the Funnel? Are leads an accurate measure of ROI for marketing? What is demand gen? How does it differ from lead gen? To help understand these questions, let's turn to veteran marketer and recognized demand gen expert, Howard J. Sewell.
B2B demand gen has changed dramatically over the past decade, and even more so during the pandemic. What role does your demand gen agency play now for your revenue growth? How can they help your lead gen, content syndication, and ABM efforts? Let's ask the President of Avani Media, Jason Gladu. Given his experience at Ziff Davis, Spiceworks, and now Avani Media, Jason has seen B2B demand gen evolve and grow. And he's happy to share his thoughts on what's coming next.
Supply is tight. Earnings are falling short. Morale is low. How do you identify decision-makers when budgets are tight? How do you move deals forward when teams are uncertain? How do you increase sales during an economic downturn? Let's ask Dilara Cossette, Demand Generation Manager at Kudos®, an award-winning employee recognition platform. She’s also the founder of digital marketing agency Focus Image Pro.
Account Based Marketing, or ABM, requires focused sales enablement to succeed. But how can ABM marketers provide sales enablement when each account’s needs are so different? Let’s ask B2B sales and marketing guru, Ardath Albee. Named one of the “50 Most Influential People” by the Sales Lead Management Association, Ardath has helped brands like Freshworks, Modus, and Poly accelerate their growth by digitally mastering the complex sale.
Account Based Marketing, or ABM, empowers large sales and marketing teams to connect with buyers on a 1-to-1 basis. It’s content marketing at its finest. But how do you personalize brand touch points at scale? Especially when a single strategic account can take months to move forward? What data do you need to achieve this? Where does this data live? Let’s ask Jenny Coupe, Senior Vice President for Global Revenue Marketing at ActiveCampaign. Jenny has been recognized as One of the Top 50 Women in Revenue Marketing, and she’s been part of 9 tech exits throughout her career. She knows firsthand what it takes to support your sales team through the many twists and turns of large corporate deals.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
