.png)
In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
download
Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
In B2B, no one buys alone. Okay, maybe they can start a trial alone. But your pipeline can’t be filled with B2B deals until you empower your buying champions to win over their stakeholders, influencers, and fellow decision-makers. What key facts and stats will their Finance team need to approve the purchase? How will IT validate this in their existing tech stack? Designing ABM campaigns that empower your B2B champions takes focus, data, and a bit of luck. Learn how to do this right with ABM and growth marketing expert, Mason Cosby, Director of Growth at Gravity Global.
For leading technology companies, content syndication can account for more than 25% of their marketing contributed pipeline. Yet many marketers are simply repeating campaigns, and often only at the Top of the Funnel. Reaching your buyers where they are, when they’re ready, with the right message is an art and a science. Let’s learn how an expert delivers strong results with content. Join TaCara DeTevis for this live Q&A where she’ll answer your questions on content syndication and how it can help you accelerate your demand generation efforts.
Every good lead is inbound. By which we mean your prospect reciprocates your targeting and content marketing efforts by starting their journey towards your brand. How you design your website, and your content across 3rd party sites significantly impacts how your buyers find you via social and search. To understand how this works across your funnel, let’s talk to an expert in search marketing and website optimization. Join us for this fast-paced Q&A with Andy Crestodina, Co-Founder and CMO of Orbit Media Solutions.
Why do some leads convert into sales meetings while others don’t? Is it the quality of your data? Is it the script your BDR team is using? Or is it something else? Let’s ask Ryan O’Hara. A highly successful marketer whose job is now solely focused on setting up sales meetings. Let’s examine which leads stand out, and which fall short, and what makes them so different.
Everyone loves video. It’s the go to format for brand advertising and narrative storytelling. But how do social media videos differ from explainer videos? And which drives more impact for your funnel? Join video marketing expert Jesy Herron, VP of Client Partnerships at RESLV, as she explains how 5 different types of videos help create, convert, and nurture pipeline for B2B brands.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
