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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
As a B2B marketer, you have too much data. How do you prioritize your campaigns and marketing spend across each channel? Martha Aviles has built 3 high-performing marketing teams from scratch. Join her as she walks you through the marketing metrics that matter most for performance. By focusing on key metrics you can reduce redundancies, manual reporting, and avoid stress and overwork on vanity metrics that don’t support your company’s growth goals.
How effective is your content? How do you measure its ROI? How do you adapt new content to perform better? Join industry expert Karen Cooper, the Director of Marketing, Content Experience at Wolters Kluwer Health. A prolific writer, Karen’s been using data throughout her career to create content that turns prospects into customers. Learn how she’s restructured her team, platforms, and measurement frameworks to drive growth for her organization with content that works.
Event attendees represent some of your best sales prospects. But event attendance has changed and decision-makers are incredibly busy. How do you attract the right audience to your event? And how do you convert event registrants to attendees? Join event marketing expert, Ghazwan Almoazen, as he explains the various channels his team uses to attract attendees to DocuSign’s rich portfolio of business events. As Director of Global Events Demand Generation and Communications, Ghazwan relies on data-driven strategies and marketing automation to drive DocuSign’s event growth goals.
As a growth marketer, you’re surrounded by data. But only some of it is ideal for reporting to your leadership team and partners. Learn how a seasoned growth marketer approaches data analysis and reporting across a variety of marketing channels. Identify the Key Performance Indicators (KPI) that demonstrate a Return on Investment (ROI) for your campaigns, and use your data for strategic marketing decisions.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
