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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Discover cutting-edge strategies in cybersecurity marketing with 30+ expert speakers and hands-on workshops. Network with professionals and stay ahead in this dynamic field. Elevate your marketing approach to meet the industry's evolving challenges.
Join 70+ sessions covering ABM, demand generation, sales enablement, and more, led by top industry leaders. Connect with fellow B2B marketers and gain actionable insights to refine your strategies. Take your marketing to the next level with exclusive networking opportunities.
Access 50+ interactive sessions offering growth-driving strategies and expert guidance. Align sales, marketing, and product teams to adapt to shifting buyer dynamics. Network with industry leaders to advance your B2B initiatives.
Join two of Lead2Pipeline's customers for this in-depth case study session at B2BMX 2024, where they'll explain how their teams accelerated pipeline by 2X or more!
Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
Most ABM teams are focused on 1:Few or 1:Many approaches that offer greater personalization than broad “spray and pray” campaigns. But if you’re targeting strategic accounts and larger deal sizes you need to consider 1:1 ABM, which goes beyond your content, campaigns, and sales enablement efforts. Join Kristina Jaramillo, Founding Partner at Personal ABM as she explains how their clients are winning strategic accounts by adopting 1:1 ABM.
Dennis Shiao, founder of Attention Retention. Whether you're targeting midsize companies or the world's largest tech brands, Dennis covers best practices for each stage of the funnel and Account Based Marketing (ABM). Don't miss these practical insights from a content marketing expert and regular contributor for CMSWire and the Content Marketing Institute.
In this fast-paced discussion, learn how to optimize your content marketing for demand generation with Top-performing sales reps use social media to attract, nurture, and win enterprise deals. How exactly does this happen? What can marketers do to assist their sales colleagues? Steve Watt specializes in social selling. Building strong relationships with content, insights, and conversations that build trust and engagement with B2B buyers. Join Steve to learn why social selling has been largely misunderstood for enterprise customers, and what your team can do differently to win deals.
How does your prospect progress from thought-provoking content to considering your solution? And how does your sales team capture this opportunity? Claire Celeste Carnes helps you navigate the complex process of designing world-class thought leadership. Claire has built market awareness and campaigns for brands like Intel, Kaiser Permanente, Providence, and more. Helping them reach elusive decision-makers to build strong pipelines and recurring revenue.
As B2B marketers, are we too focused on lead capture and the Top of the Funnel? Are leads an accurate measure of ROI for marketing? What is demand gen? How does it differ from lead gen? To help understand these questions, let's turn to veteran marketer and recognized demand gen expert, Howard J. Sewell.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
